Types of Products
- Physical products: These are tangible items that can be touched and moved, such as clothing, cars, furniture, and electronics.
- Digital products: These are intangible items that exist in digital format, such as software, e-books, music, and movies.
- Services: These are intangible actions or performances that are performed for a customer, such as consulting, education, healthcare, and transportation.
- Subscription products: These are products that are offered on a recurring basis, such as magazines, streaming services, and membership clubs.
- Luxury products: These are high-end products that are typically expensive and exclusive, such as designer clothing, fine jewelry, and luxury cars.
- Convenience products: These are products that are designed to make life easier or more convenient, such as ready-made meals, household cleaning products, and personal care items.
- Niche products: These are products that are designed for a specific target audience, such as vegan food products, pet grooming supplies, and eco-friendly home goods.
- Seasonal products: These are products that are designed to be sold during a specific time of year, such as holiday decorations, summer apparel, and winter sports equipment.
| Monetization | Customer Segment | Platform | Market Segment |
| Open Source | B2B | Android | Analytics |
| Free | B2C | iOS | Hospitality |
| Freemium | B2B2B | Web | Ecommerce |
| One time payment | B2B2C | Alexa | Logistics |
| Recurring payment | O2O | Embedded | Healthcare |
Internal or External
Internal product refers to a product or service that is produced and used within a company or organization. It is usually not intended for sale to customers outside the company.
External product, on the other hand, is a product or service that is produced by a company or organization and sold to customers outside of that company or organization. This is the type of product that is commonly thought of when discussing businesses and commerce.
Types Of Products Managers
- Technical Product Manager: A product manager who has a strong technical background and is responsible for managing the development of complex technical products.
- Marketing Product Manager: A product manager who has a background in marketing and is responsible for developing and executing marketing strategies for a product.
- User Experience (UX) Product Manager: A product manager who has a background in user experience design and is responsible for ensuring that a product meets the needs of its users.
- Growth Product Manager: A product manager who focuses on driving user acquisition, retention, and revenue growth for a product.
- Platform Product Manager: A product manager who is responsible for managing a product that serves as a platform for other products or services.
- Business Product Manager: A product manager who is responsible for managing the business aspects of a product, such as pricing, revenue forecasting, and profitability analysis.
- Data Product Manager: A product manager who focuses on developing products that use data analytics to provide insights and drive business value.
Note that these roles can vary by company and industry, and many product managers may have a mix of these responsibilities.
Skill Sets Needed
| Skills | Strategy | Technical | Marketing |
| Data Analytics | 9 | 7 | 7 |
| Design skills | 6 | 7 | 9 |
| Technical skills | 7 | 10 | 8 |
| Influence | 8 | 8 | 8 |
| Strategy skills | 10 | 7 | 9 |
Skill set for life
- Multi-disciplinary streams
- Art of Communication
- Prioritization
The process of mapping products to product managers may vary by company and industry, but the overall goal is to ensure that each product has a dedicated product manager who can lead its development, launch, and ongoing success.
