Product Management Maturity Scale

No formalized product management practices are in place.

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Product management practices are starting to be developed, but not consistently applied.

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Established

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Mature

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Leading

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Every company’s level will be different, and the scale is not necessarily linear. The goal is to identify where a company falls on the scale and work towards continuous improvement.

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Product Management Maturity Scale

No formalized product management practices are in place.

Ad hoc

Product management practices are starting to be developed, but not consistently applied.

Emerging

Established

Product management practices are well-defined and consistently applied.

Mature

Product management practices are optimized and continuously improved.

Leading

Product management practices are innovative and industry leading.

Every company’s level will be different, and the scale is not necessarily linear. The goal is to identify where a company falls on the scale and work towards continuous improvement.

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